10th Anniversary Campaign

What is Design Thinking?

ISAK’s curriculum will feature a design thinking program in order to foster young adults who can identify problems and work for positive change in the world around them.While design is often viewed as the process of creating products that are attractive or easy to use, design thinking involves much more than a product’s visual appeal.

Rather, the goal is to identify issues based on the needs of individuals and society, and work with end users in the design process in order to come up with viable solutions. This is not limited to commercial products, but can also be applied to solving ʺbig pictureʺ issues, including healthcare and environmental issues.

Tim Brown, CEO of the American design consulting firm IDEO, explains design thinking in an easy-to-understand presentation at the 2009 TED conference.

Please take a look! http://www.ted.com/talks/tim_brown_urges_designers_to_think_big.html

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